Items related to Post Card Power
Synopsis
Small businesses and professionals can profit from direct mail...on a shoestring budget. Direct mail is not the exclusive domain of big hitters like Publishers Clearinghouse and Victoria's Secret. Small businesses can tap into the same gold mine without spending thousands of dollars on copy writers, designers, printers and postage. You can place a powerful marketing message directly into the hands of highly qualified prospects for as little as 50¢ per contact. Larry Mersereau's newest book; Post Card POWER, shows you how to assemble a qualified mailing list, design and write post cards that will hit them between the eyes with your message, and demand response. Mersereau is the author of the small business classic; Shoestring Marketing, and the more recent; How to Create your own POWERFUL Ads and Promo Pieces.
"synopsis" may belong to another edition of this title.
From the Back Cover
Post Card POWER Effective Direct Mail on a Shoestring Budget
Direct mail remains one of the most powerful promotional media available. But it's not just for Publisher's Clearinghouse and Victoria's Secret. Now, you can promote your business or practice effectively and efficiently with low-cost post card mailings.
Whether you're looking to bring in new business, or to get more business from the people who already buy from you, you'll learn how to do it in this book.
This is not a college text book that you'll have to reread three times to understand. It's not loaded up with useless fluff and stories to add to the page count. It's written in clear, simple terms. It's written for business owners, marketers and professionals who don't have time for all of that. You'll learn simple, doable techniques you can apply to your own situation immediately.
About the Author
Smart business owners and marketers know who to turn to for the strategies and tactics they need to bring in more business: Larry Mersereau, CTC. Niched as a small business sales and marketing expert, Larry has authored four books, including the 1995 classic Shoestring Marketing. He speaks to dozens of audiences every year, always with the mission of helping attendees bring in more business so they can take home more money.
"About this title" may belong to another edition of this title.
- PublisherPromopower Pub
- Publication date2004
- ISBN 10 0974228613
- ISBN 13 9780974228617
- BindingPaperback
- LanguageEnglish
- Number of pages104
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