Publicity Secrets Revealed: What Every PR Firm Doesn't Want You to Know!

 
9780974761725: Publicity Secrets Revealed: What Every PR Firm Doesn't Want You to Know!

What do SPIDERS, BASEBALL PLAYERS, FISHERMAN and FARMERS have to do with becoming a BEST SELLING author? You've got a great idea for a book, or you've already written one. You may have even self-published and have a few hundred of them boxed up in your basement or garage. You've given away a few copies to your family and friends. Very nice. Now what? As the publishing world is changing faster than a speeding ball of fire, just like the OCEAN and the BEE, today's authors have to be prepared to make WAVES and create their own BUZZ! Just like the spider weaves a strong web, today's author needs to have a great WEBSITE of their own. And just as the fisherman utilizes good HOOKS and a large NET, authors too must learn to come up with timely "hooks" to attract media attention as well as navigate the ins and outs of social NET-working! And... as any good baseball player works to master his PITCH, so too must today's author learn how to successfully pitch the media in order to gain thousands of dollars in FREE publicity! And finally, let's not forget the farmer and their cows: today's authors must learn how to create a PLATFORM and BRAND themselves silly! In Publicity Secrets Revealed, Sally Shields reveals: The Top 3 reasons that everyone needs a book, and can write one! The 3 types of publishing, and the pros and cons of each 7 essential things every successful author needs to have on their website (that most authors do not know about) How to create a 7 second one-liner and your almighty, non-negotiable "elevator speech" (that will create curiosity and have the media begging for more!) The 2 ways to submit a media release, and to whom 7 timely "hook" strategies that will get you booked on radio and TV NOW How partnering with a non profit can double your income How to get celebrity endorsements for your book a 7 week strategy guaranteed to bring your book to Amazon.com bestseller status ... and more!

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About the Author:

Sally Shields is an award-winning pianist, composer, speaker, author and radio personality. Co-host of the exciting new BlogTalkRadio show, “Blurb!” Shields is a frequent contributor to various magazines, andhas been featured in Star Magazine, Obvious, My Day, Girlfriendz, For the Bride and many others. Endorsed by Dr. Laura Schlessinger and Martha Stewart, she has appeared on Fox & Friends, Rachel Ray, Tyra and the Daily Buzz with her #1 Amazon.com bestseller, THE DAUGHTER-IN-LAW RULES! A marketing coach at Outskirts Press, she has also penned, PUBLICITY SECRETS REVEALED: What Every PR Firm Doesn’t Want you to Know and The Collaborator Rules: 101 Surefire Ways to Stay Friends with Your Co-Author! Her latest book, Is She Naturally Thin or Disciplined? Insider Secrets of the Sexy and Slim is slated for a spring release on Blooming Twig Books.While not traveling and speaking, she lives at home in New York City with her husband and two children.

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Sally Shields
Published by Palombi Music (2011)
ISBN 10: 0974761729 ISBN 13: 9780974761725
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Shields, Sally
Published by Palombi Music (2011)
ISBN 10: 0974761729 ISBN 13: 9780974761725
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