25 Years of Legal Branding - Hardcover

Burkey Belser; Donna Greenfield

Hardcover

ISBN 10: 0974775703 ISBN 13: 9780974775708

Publisher: Sunnyside Press, 2004

Synopsis

A Lopsided View from Greenfield/Belser of the HIstory of Legal Marketing

About this title

About the Author

Burkey Belser and Donna Greenfield s research on finding and choosing lawyers and the creative work resulting from it has been instrumental in the revolution of legal marketing communication. Greenfield/Belser s work has won hundreds of awards and appeared in dozens of books. The firm laps the field several times with over 30 Legal Marketing Association Awards, including Best of Show. In 1989 Donna was voted Creative Legal Marketer of the Year by California Lawyer magazine in recognition of the body of work produced for the legal industry over five years. In 1997, Greenfield/Belser received a Presidential Design Award from President Bill Clinton for a design completely unrelated to legal marketing Nutrition Facts, the food label that now appears on billions of food packages worldwide. Greenfield/Belser s work has been featured in The Wall Street Journal, The New York Times, The Washington Post, Fast Company and all the leading publications in the field of graphic design. Burkey (who actually believes this) is also featured in Who s Really Who, a compendium by the dean of information design, Richard Saul Wurman, that includes succinct bios of the 1,000 most interesting and creative individuals living in the U.S. In 2002 2003, the American City Business Journals took Burkey on an 18-city tour (affectionately, Brand on the Run) speaking on Innovations in Legal Marketing.

Edition details

• Publisher: Sunnyside Press
• Publication date: 2004
• Language: English
• ISBN 10: 0974775703
• ISBN 13: 9780974775708
• Binding: Hardcover
• Number of pages: 164