A business case analysis is one of the most common types of reports used by modern businesses and governmental organizations. Yet, despite the nearly universal need for instructions on how to conduct a BCA, few comprehensive sources exist. BCA Business Case Analysis fills this void.
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Jim Brannock is a principal and partner in a prestigious management consulting firm based in the Northern Virginia--Washington DC area. He has over thirty years experience in business management analysis situations. He holds a double degree in economics and history, a MBA, and a PhD in Business Management. He has authored and coauthored numerous management studies, journal articles and professional business analysis presentations.
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