Synopsis
Describes a process and tools to help business people understand how to use logic to break a problem apart for problem solving to ensure there are no gaps in the analysis and no unnecessary tasks undertaken. It also shows how to use logic to synthesize data into an overall "so what" so that decision makers quickly grasp recommendations and conclusions in a way that is persuasive and easy to understand.
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About the Author
Linda Long, Ph.D., founded Strategic Communication Consulting in 1993. The firm provides a range of communication services that help clients build the communication skills of individuals and teams and improve the quality of communications throughout the organization. The firm offers training and executive coaching that focuses on personal communication skill building. SCC’s consulting services help drive change through strategic internal communications.
With a total of 25 years in the field of communication, Linda worked for 6 years as a Communication Consultant for McKinsey & Company and has had her own consulting practice for 12 years. She has also taught at various universities, including the masters level management programs at: Kellogg School of Management, Northwestern University in Evanston, Illinois; the Jones School of Rice University in Houston, Texas; and Goizueta Business School at Emory University, Atlanta, Georgia; as well as the undergraduate programs at The University of Houston and others.
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