These two books together offer a complete start to building your skills in persuasive communication. The book lays out a process for solving problems using logic and then how one uses logic to synthesize data in to clear, compelling messages for a decision maker. The workbook provides numerous exercises with solutions for learning to apply the concepts from the book.
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Linda Long, Ph.D., founded Strategic Communication Consulting in 1993. The firm provides a range of communication services that help clients build the communication skills of individuals and teams and improve the quality of communications throughout the organization. The firm offers training and executive coaching that focuses on personal communication skill building. SCC’s consulting services help drive change through strategic internal communications.
With a total of 25 years in the field of communication, Linda worked for 6 years as a Communication Consultant for McKinsey & Company and has had her own consulting practice for 12 years. She has also taught at various universities, including the masters level management programs at: Kellogg School of Management, Northwestern University in Evanston, Illinois; the Jones School of Rice University in Houston, Texas; and Goizueta Business School at Emory University, Atlanta, Georgia; as well as the undergraduate programs at The University of Houston and others.
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