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Government Marketing Best Practices: Real World Tactics On How To Grow Mindshare And Increace Marketshare To Grab A Bigger Slice Of The World's ... - "Fortune One" - The U.S. Federal Government - Softcover
Synopsis
This book provides the best marketing tactics for selling to the world’s largest vertical market, the U.S. federal government. ""Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. It’s THE ultimate how-to for anyone (and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it . . .."" --Amy Africa, President, Creative Results
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About the Author
Mark Amtower is the founding partner of Amtower & Company. He is recognized as a leading authority on Federal marketing and consults with senior management in several companies on government marketing programs. Since 1985, Amtower & Company has been providing critical marketing information to companies selling to the Federal government - both novices and experienced marketers alike looking to create, maintain and grow marketshare. Each year Mr. Amtower advises a carefully selected group of CEOs and other top managers at government contractors, manufacturers, and B-to-B catalog firms on matters concerning government marketing. Mr Amtower resides in Highland, Maryland with his wife and two children.
"About this title" may belong to another edition of this title.
- PublisherAmtower & Co
- Publication date2005
- ISBN 10 0976486709
- ISBN 13 9780976486701
- BindingPaperback
- Edition number1
- Number of pages195
- Rating
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