Copywriting That Sells High Tech - Softcover

Janice M. King

Softcover

ISBN 10: 0976639602 ISBN 13: 9780976639602

Publisher: WriteSpark Press, 2006

Synopsis

Copywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies.

Ideal for both novices and experienced communicators, Copywriting That Sells High Tech provides valuable insights and practical advice on writing clear and compelling promotional materials for technology products and services. The book is full of hundreds of ideas, examples, and techniques for improving the content of print and online materials.

Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration.

About this title

From the Author

Copywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies. I wrote this book because it is an everday resource that I needed, but could not find, for my own copywriting work for technology companies.

Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration. You'll see numerous ideas and techniques that can be applied to many marketing communication and public relations documents. You'll also learn from examples drawn from a range of technologies, including computer hardware and software, telecommunications, networking, and electronics.

About the Author

Janice M. King is an award-winning copywriter based near Seattle, Washington whose clients include leading global technology companies. Her expertise is drawn from more than 20 years of experience as a writer and marketing manager in high technology.

Edition details

• Publisher: WriteSpark Press
• Publication date: 2006
• ISBN 10: 0976639602
• ISBN 13: 9780976639602
• Binding: Paperback
• Language: English
• Number of pages: 368