Almost everyone has jewelry that they cherish and adore but lack the knowledge of how to take care of it. Crazy About Jewelry: An Expert Guide to Buying, Selling and Caring for Your Jewelry answers all your questions about cleaning, storing, traveling with, insuring and redesigning your jewelry. Written by a retail jewelry designer in the business for 27 years, this book has interesting stories and humorous situations about her life as a retail jewelry designer. If you are "Crazy About Jewelry," this book will feed your passion and excite you!
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Susan Eisen, author of Crazy About Jewelry: The Expert Guide to Buying, Selling and Caring for Your Jewelry, is a leading jewelry expert, certified gemologist, award winning entrepreneur and popular speaker based in El Paso, Texas. She is also the inventor of several jewelry-related products including LIFETAG medical identification jewelry, Purse Pockets for keeping jewelry safe during travel and TreasureTrays for organizing and storing jewelry. Crazy about Jewelry, Eisen s first book, is the definitive guide for everything jewelry related. Eisen studied the design, fabrication and manufacturing techniques of jewelry making at the University of Texas at El Paso. She opened her first retail store in 1980 and added a second location in 1992. El Paso Magazine named Susan Eisen Fine Jewelry and Watches The Best of El Paso Jewelry Store and The Best of El Paso Place to Buy Your Wedding Bands in 2007. Known throughout the jewelry industry for her expertise, Eisen is an Accredited Senior Appraiser of the Accredited Gemologist Association and Master Gemologist Appraiser of the American Society of Appraisers. She holds several gemology accreditations, and is frequently invited to present at seminars, national jewelry shows and industry panel discussions. She has taught courses at the University of Texas at El Paso and has been published in several trade journals such as Professional Jeweler Magazine and Jeweler s Circular Keystone Magazine. She has been featured extensively in the national media for her expertise and creations in Parade and Health. Eisen has served in a number of professional and civic leadership roles including past president of the El Paso chapter of the American Society of Appraisers. She participated in the International Gems and Jewelry Committee of the American Society of Appraisers, American Gem Society s National Ethics Committee and National Education Committee and National Board of Directors for the Jewelers Vigilance Committee. Eisen served on the National Council of Better Business Bureaus board of directors for three years and the International Executive Council of the Gemological Institute of America for nearly a decade. Eisen won the El Paso Better Business Bureau Torch Award for Marketplace Ethics in Retail in 1998 and was one of seven national finalists. She won the El Paso Humane Society Compassionate Woman s Award in 2002 and the Women s Jewelry Association Award for Excellence for the Women Retailer of the Year (with 15 stores or less). She regularly donates jewelry to philanthropic causes.
Susan Eisen recently was the recipient of the 2009 El Paso Small Businessperson of the Year, was the 2007 Woman Retailer of the Year Award from the National Women's Jewelry Association as an Award for Excellence for 15 stores or less, and also was selected as one of National Jeweler Magazine's America's Best Jewelers for 2008 and 2009.
For more information on Crazy About Jewelry or Susan Eisen, feel free to visit crazyaboutjewelry.net.
This well-written book for jewelry consumers is chock-full of savvy advice from a real professional jeweler. Eisen's intelligence, integrity and creativity sustain every word. Put yourself in her capable hands and enjoy the experience! --Peggy Jo Donahue, Former Editor-In-Chief Of Professional Jeweler Magazine
Crazy About Jewelry! The Expert Guide for Buying, Selling and Caring for Your Jewelry, authored by international jewelry expert and appraiser Susan Eisen, is the ultimate guide to making jewelry last a lifetime. An invaluable resource for jewelry owners everywhere, this expert guide will quickly show readers how to efficiently organize, care for, maintain, expand and recreate their jewelry wardrobes into collections they ll adore for years to come. Eisen s sage advice puts common jewelry myths to bed -psst...ring removal isn't necessary when washing your hands- and provides practical solutions for everyday jewelry conundrums. Learn inside jewelry tips and tricks from this in-demand jewelry expert who travels the world managing the jewelry collections of her high end clients. Born out of Eisen s lifelong passion for jewelry and dedication to educating consumers, Crazy About Jewelry! is a must read for casual wearers and full-fledged gem enthusiasts alike. Crazy About Jewelry! The Expert Guide to Buying, Selling and Caring for Your Jewelry by Susan Eisen -Full Circle International Publishing, 2007-, paperback, $16.95 -U.S. --Southern Jewelry News, December 2007, Page 41
This is a great little handbook for ladies of any age, and, their gentlemen would benefit by reading it as well. Adolescent girls would build themselves a firm foundation by reading about how to acquire and care for their pieces, too. This little 'gem' of a book by Susan would make an absolutely unique, wonderful and calorie-free Valentine gift from those most thoughtful of giftgivers. It's an easy read and so interesting and informative as well. There are several instances in the book that crush all those myths we've all heard about certain stones. For instance, fire and floods will not occur if you favor wearing opals and they're 'not your stone'. Whether your personal taste is vintage, modern, or trendy, you will find you can appreciate and begin to love all styles. If you find it's so much easier to just pick up the same pieces and wear them day after day, Susan will show you how effortless it is to 'mix it up'. You'll be amazed at what she has to share about jewelry with you. I am personally acquainted with Susan and she has appraised my own jewelry collection. I certainly admire and respect her vast education and knowledge about all those distinctly different colored twinkling little (or large!) stones. --Fran Marvin
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