Code of Distinction: Reflecting Your Personal Brand With Excellence

 
9780976784173: Code of Distinction: Reflecting Your Personal Brand With Excellence
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The Code of Distinction is an exceptional book that challenges students to understand their personal brand, take ownership of who they are, elevate their brand to the highest level, then give it away. The following is a short excerpt from the book: More than six billion people currently inhabit our world, and no two have the same fingerprints, retina, or DNA. All of these are unique to each person, and any one of them can provide an individual s identity, an identity that is like no one else in the entire world. Each person is a one-of-a-kind creation, made with the potential to impact the world in a way that only he or she can! As we race against time on this planet, and as fast as you just read that, did you really just understand, there is a calling on your life that only you can hear, should you decide to listen? That is pretty exciting when we understand who we are and decide to live that life with distinction. This book is about your story -- tell it with excellence. According to a study conducted by the Stanford Research Institute, Harvard University, and the Carnegie Foundation, 85% of your professional success is attributed to your social skills, or polish and only 15% from your technical knowledge. When you compare two equally qualified employment candidates, the skills of polish they have acquired through the years will provide a competitive advantage when competing in the real world. If polish is so important, how much time have you invested in the understanding this skill? Hopefully your journey has included learning this expertise. A journey, we call the journey of civility. The problem is, most of us have never heard of this journey, and when we enter the professional world, we are expected not only to know of this journey, but to perform well according to its standards, called polish. The Code of Distinction is developed for the student or young adult desiring and preparing for success. The benefits realized from the understanding and skills provided in the Code of Distinction are some of the greatest investments you can make in your career, relationships, and quality of life.

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About the Author:

Cynthia R. Grosso is a corporate etiquette expert. She has been a speaker, teacher and consultant in this arena for more than 15 years. She is the founder of the Charleston School of Protocol and Etiquette. In addition to being an award winning speaker and a business columnist, Ms. Grosso has appeared as an etiquette expert on many television shows and is quoted in many national publications. She is the host of Your Manners Matter radio show. Ms. Grosso is the author of the Professional Savvy Series, an on-line learning program for Professional Table Manners that is the only one of its kind in the world. This program won the bronze medal in the world for excellence in E-learning. She is an award winning adjunct professor of business etiquette and protocol at several universities. Ms. Grosso focuses on the helping people reflect their personal brand with excellence on their Journey of Civility. Focusing on the polish needed for people to compete and grow in the business environment. She speaks to people on an individual, group or corporate level. Cynthia and her husband, Jamie Jordan, live in Charleston, South Carolina.

Review:

This book is a great investment for any college student preparing for a successful career -- a must read. Richard Sand, author Protocol: The Complete Handbook of Diplomatic, Official and Social Usage --Book Dust Jacket

In a world where everyone is unique , this book provides those critical skills which could mean the difference between success and mediocrity. Lt Col Robert A. Sberna, Director of Cadet Activities The Citadel --Book Dust Jacket

An inspiring book that speaks to the heart of how students speak about themselves and understanding the importance of their personal brand. Horace S. Tucker, M.A., HRD Associate Director, School of Business Warrington College of Business Administration University of Florida --Book Dust Jacket

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Cynthia R. Grosso
Published by Protocol Publishing (2011)
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Cynthia R. Grosso
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