Domain 1: Marketing Research: MARKENDIUM: SMPS Body of Knowledge - Softcover

Society For Marketing Professional Services

Softcover

ISBN 10: 0976928434 ISBN 13: 9780976928430

Publisher: Society for Marketing Professional Services, 2016

Synopsis

MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing. One of the key components of the MARKENDIUM is this comprehensive book series that further defines the six Domains of Practice for SMPS and the A/E/C industry. These MARKENDIUM books were curated by SMEs and are a collection of existing and newly sourced content. The books serve as the premier go-to learning resource for the successful practice of marketing and business development for A/E/C professionals.

About this title

About the Author:

The Society for Marketing Professional Services is the only marketing organization dedicated to creating business opportunities in the A/E/C industry. SMPS represents a dynamic network of 6,000+ marketing and business development professionals working to secure profitable business relationships for their design and building companies. The Society and its chapters benefit from the support of 3,500 firms, encompassing 80% of the Engineering News–Record Top 500 Design Firms and Top 400 Contractors.

About this edition

• Publisher: Society for Marketing Professional Services
• Publication date: 2016
• ISBN 10: 0976928434
• ISBN 13: 9780976928430
• Binding: Paperback
• Number of pages: 124