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Synopsis
'Marketing Principles and Practices: An Introductory Approach,' w/CD Updates is a concise marketing principles text that: 1) presents key concepts in a clear and straightforward manner, 2) shows the practical applications of marketing theories, 3) emphasizes the role of the marketing manager and 4) explores and analyzes successful marketing practices.
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About the Author
Dr. Vernon Stauble is an internationally respected marketing consultant, with corporate and government clients in the United States, Latin America, Canada, Europe, Asia and the Middle East. Awards recognizing Dr. Stauble 's contributions include: the Book of Honor, the George Washington Gold Medal, the Wang Excellence Award (first recipient) and California State Polytechnic University s Golden Leaves Award, in recognition of writing and publishing a substantive contribution to the literature of higher education awarded in 1996 and again in 2003. He has also been recognized with nine outstanding teaching awards.
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"Marketing Principles and Practices: An Introductory Approach, w/CD Up
Seller: Hawking Books, Edgewood, TX, U.S.A.
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Condition: Good. Candice Swanson (illustrator). Meets or exceeds the good condition guidelines. Nice copy. Five star seller - Buy with confidence! Seller Inventory # X097705280XX3
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