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Marketing Principles and Practices: An Introductory Approach, 2e, is a concise marketing principles text that is designed to present key marketing concepts in a very clear, straightforward manner. This text approaches the art and science of marketing by emphasizing the role of the marketing manager; demonstrating practical applications of marketing theories/concepts; and exploring and analyzing a broad spectrum of proven marketing practices. It presents case studies of 15 legendary companies, with current insights. And it presents three mini-cases--highlighting ethics, supplier relations and sales. This text also discusses the topical issues and ethical challenges inherent in our dynamic global markets. Readers will learn how to develop a marketing plan and apply best marketing practices, including audits, targeting, positioning and S.W.O.T. analysis.
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Vernon R. Stauble, Ph.D. is a pioneer in the study of relationship selling, with corporate and government clients in the United States, Latin America, Canada, Europe, Asia and the Middle East. Recognition of Dr. Stauble's writing includes awards such as: 'The Book of Honor,' the 'George Washington Gold Medal,' 'California State Polytechnic University's Wang Excellence Award (first recipient),' and the 'Golden Leaves Award: in Recognition of Writing and Publishing a Substantive Contribution to the Literature of Higher Education.' Dr. Stauble is the recipient of ten outstanding teaching awards and is listed in 'Men of Achievement,' 'Who's Who in Business & Finance' and 'Who's Who in the West.'
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Book Description Novus Publishing, 2007. Perfect Paperback. Condition: New. Never used!. Seller Inventory # P110977052885
Book Description Novus Publishing, 2007. Perfect Paperback. Condition: New. ABSOLUTELY BRAND NEW IN SHRINKWRAP!! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Seller Inventory # mon0000331288
Book Description Novus Publishing. PERFECT PAPERBACK. Condition: New. 0977052885 New Condition. Seller Inventory # NEW99.1617880
Book Description Novus Publishing, 2007. Condition: New. Scott Anderson (illustrator). book. Seller Inventory # M0977052885