Essentials of Creativity and Creative Behavior - Softcover

Stephen P. Ramocki

9780977052899: Essentials of Creativity and Creative Behavior

Softcover

ISBN 10: 0977052893 ISBN 13: 9780977052899

Publisher: Novus Publishing, 2006

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Essentials of Creativity and Creative Behavior is an ideal supplemental text in any course covering the topic of creativity and developing creative behavior. It explores the critical cognitive, affective, and behavioral concepts that must be understood to encourage and help students become more creative. Challenging exercises and assignments throughout empower students in initiating creative activities and achieving desired creative outputs. This guide clearly demonstrates that students can be taught to be more creative. Table of Contents Chapter 1. Definition of Creativity and Its Compositional Make-up Chapter 2. Flexibility of Schema, Thinking, and The Concept of Transfer Chapter 3. Creative Models Chapter 4. Attitudinal Change Chapter 5. More on Metacognition and Metacomponents Chapter 6. Other Techniques That Aid The Creative Process

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About the Author

Stephen P. Ramocki is a Professor of Marketing in the School of Management at Rhode Island College in Providence, Rhode Island where he teaches courses in Marketing, Consumer Behavior, Research, Advertising, Sales, Statistics, and Creativity. His interdisciplinary Ph.D. is from Rensselaer Polytechnic Institute where he specialized in Economics, Marketing, Statistics, and Behavioral Science. Most of his research has been in the area of innovative teaching and creativity in particular. He has been a member of the Editorial Review Board of the Journal of Marketing Education for twenty years and has contributed several articles to the Journal of Marketing Education and the Marketing Education Review. He has also published in the Creativity Research Journal. One of his major quests is to increase the attention focused on creativity in marketing and business education and in higher education in general.

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