Synopsis
Fun to read, engaging and very practical, Ally Relationships was written with one end in mind: to contribute to the sustained growth and success of your business.
Success in a service business is hard to achieve, and harder still to sustain. Ally Relationships takes you "behind the curtain" to see exactly how the most successful service providers build and sustain their success. You will learn:
* What is your "crown jewel" asset, and why it is under attack.
* How you can consistently stand out from your competitors when your clients decide to buy.
* How to take your business relationships to the highest and most valued level -- quickly and effectively.
* Keys to success, and traps to avoid.
* Specific "Operating Principles" for developing an Ally Relationship -- and the business that goes with it.
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About the Author
Anthony O. Putman for the past 30+ years has helped the leaders of service businesses gain and sustain competitive advantage in their market. His clients have ranged from one person practices to some of the largest firms in the world, including IBM, Ford Motor Company, Deloitte & Touche, Nike, Key Bank, Health Partners, Bell Labs and the United States Department of Defense. His book Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals (John Wiley & Sons, 1990) is recommended on over 100 websites and is currently in its 18th printing.
From the Back Cover
"A perfect blend of the profound and the practical, Ally Relationships will completely transform how you manage valued relationships! Get ready to have your influence soar and your impact multiply!" Chip Bell, Author, Magnetic Service
"This book is intended for professionals who want to operate at the top of their game. It focuses on developing Ally Relationships - one of the most important skills a professional can learn. As an Ally you are on the field, helping your clients tackle their most important challenges, instead of merely yelling advice from the stands. Bottom line: it's the difference between being engaged or just responding to RFPs." Jack Russi, Vice Chairman and Regional Managing Partner Deloitte & Touche USA LLP
"Ally Relationships is a quick and fun read, but don't be deceived - this is an important and genuinely original book. This is not the same old sales training with a new glossy package. It's a powerful and practical way to build and sustain success. Following the Ally Relationships model will surely give you an unfair advantage over your competitors." Gordon Hecker, Vice President, Chief Marketing Officer, Nationwide Financial
"I have been selling professional services for years and Tony Putman's book was so good I read it through twice in one sitting. When I was done I not only felt eager to use his techniques, I had written down my plans for two new clients, five prospects and three old clients. What an empowering book! Now I need five more copies of the book for my partners!" Steffie Allen, Board Chair, Women's Vision Foundation, President, The AthenA Group, LLC
"Ally Relationships work. They are profitable. They are effective. I have taught Ally Relationships to hundreds of professionals, who have used the Ally Relationship approach to develop many millions of dollars of business. But don't take my word for it - by buying this book, and embracing the concept contained within, you can see for yourself how Ally Relationships can improve your business." Charles S. Stuart, Author Essence Marketing
"Tony Putman is an outstanding coach, mentor, and teacher. His simple yet hard hitting approach has changed the way professional services firms operate: from static and reactionary to proactive and informed. The book you have in your hands is the single most important thing you will read all year." Alyssa Freas, Ph.D., President and CEO, Executive Coaching Network, Inc.
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Ally Relationships: The Key to Sustained Success for Your Service Business
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0977228606I4N00