Field Guide for the Experience Economy

B. Joseph Pine & James H. Gilmore

ISBN 10: 0977784606 ISBN 13: 9780977784608

Publisher: Strategic Horizons LLP, 2005

Synopsis

From B. Joseph Pine II and James H. Gilmore, authors of The Experience Economy, comes the Field Guide for the Experience Economy.

A hands-on resource designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy including:

· 3S Model of Customer Relationships
· Assessing the "Sweet Spot" for Experiences
· Deciphering the Drama of Business Experiences
· G-way: Secondary Factors
· "Ing" the Thing
· Performing a Sensory Assessment
· Progression of Economic Value
· Real/Fake Matrix of Authenticity
· Taking Note of the Notable
· T-H-E-M-E Model

Geared for a wide variety of uses - from group learning and executive education, to university classes, employee training and even leading your own Learning Excursions - this pocket-sized reference packs powerful lessons in a compact package.

The Field Guide is an ideal tool to encourage learning and creative exploration among your co-workers, colleagues, clients, and throughout your entire organization.

About this title

About the Author

B. Joseph Pine II and James H. Gilmore are founders of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. They are authors of The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999). This best-selling book demonstrates how companies - across myriad industries - are finding their goods and services commoditized as customers increasingly desire experiences - memorable events that engage customers in an inherently personal way.

About this edition

• Publisher: Strategic Horizons LLP
• Publication date: 2005
• ISBN 10: 0977784606
• ISBN 13: 9780977784608
• Binding: Pamphlet
• Number of pages: 12