The Web-Savvy Writer: Book Promotion with a High-Tech Twist, written by bestselling author and online book promotion expert Patrice-Anne Rutledge, shows you how to develop a cost-effective, targeted online book promotion campaign, assuming no prior technical skill other than basic computer knowledge. Filled with tips, techniques, resources, and examples, this essential guide will help you develop a website that drives book sales; create an online book promotion strategy that reaches thousands more potential readers than any in-person promotion; profit from new technologies such as blogging, podcasting, and RSS; and much more. The Web-Savvy Writer also includes checklists for all aspects of online book promotion, numerous examples of how to put these techniques into action, and interviews with a dozen highly successful authors who share their own online book promotion secrets.
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Patrice-Anne Rutledge is the bestselling author of 24 books, a successful technology journalist, and an online book promotion expert who has utilized online marketing techniques extensively to promote her books and writing career. Her efforts have resulted in increased sales, multiple interview requests, book and magazine assignments, and high Google keyword ranking for the companion sites to her books.
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