The Web-Savvy Writer: Book Promotion With A High-Tech Twist, Second Edition

Softcover

ISBN 10: 097783042X ISBN 13: 9780977830428

Publisher: Pacific Ridge Press, 2008

The Book Called "Brilliant ...Indispensable ...and a Must Read" by Publishing and Publicity Experts! The Web-Savvy Writer: Book Promotion with a High-Tech Twist, Second Edition, shows you how to develop a cost-effective, targeted online book promotion campaign, assuming no prior technical skill other than basic computer knowledge. Filled with more than 200 pages of tips, techniques, resources, and examples, this essential guide will help you:

• Develop a website that drives book sales
• Create an attention-getting online media campaign that attracts both the press and potential readers
• Plan and conduct a successful virtual book tour that reaches thousands more potential book buyers than any in-person tour
• Profit from new media such as blogging, podcasting, and web video that enable you to develop and maintain an audience and your all-important author platform
• Save time and money by choosing the most cost-effective products and services and automating your online book promotion campaign
• Learn by examples, with dozens of sample scenarios that help you quickly put technique into action
• Master the world of social networking sites like MySpace, YouTube, Facebook, and more to generate word-of-mouth buzz for your book
• And much more!

Bonus Content to Help Enhance and Simplify Your Online Book Promotion Campaign
The Web-Savvy Writer contains bonus content to make your online book promotion campaign a success even faster:

Bonus #1: Ask the Experts: 12 Successful Authors Share Their Book Promotion Secrets. Detailed advice from 12 successful authors on the keys to their book promotion success.
Bonus #2: 90 Online Marketing Terms Every Author Should Know. This glossary will have you speaking and understanding the lingo in no time.
Bonus #3: Online Book Promotion Checklists. Detailed checklists to keep you on track with your online book promotion campaign.

From the Author:

Patrice-Anne Rutledge, patrice@websavvywriter.com

The web is where you want to be if you're serious about promoting your books in the 21st century. More than one billion people worldwide use the Internet and over 200 million of them have bought a book online. Many more have learned about a book online and purchased it in a local store. Online book promotion is the best way for authors to reach this large, global audience at a low cost. From basic techniques such as creating a website to emerging technologies like podcasting, RSS, videoblogging, and web multimedia, there's a way to attract attention and publicity for your book online. A world of opportunity awaits tech-savvy authors who want to work the web and profit by doing so. You just need to get started ...

About the Author:

Patrice-Anne Rutledge  is a business technology journalist and author who specializes in social media, online collaboration, and presentation technologies.