Items related to How to Conduct Employee Focus Groups
Synopsis
Whether you're a communicator, an HR professional or anyone running a program, this comprehensive book shows you how to explore issues, test concepts and generate ideas with employees so you can make informed decisions. This all-inclusive, do-it yourself guide provides all the tools you need to successfully manage and facilitate employee focus groups from setting objectives to reporting key findings.
Even if you've never conducted an employee focus group before, this book is packed with tips, advice and samples to help you get started, including a participant invitation, a discussion guide and a findings report.
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About the Author
Joe DeLuccia helps Fortune 500 companies, such as Georgia-Pacific, Bush Brothers and Prudential, conduct and analyze employee research. As a long-time project director with Davis & Company, he wrote Reaching Employees: Best Practices in Distribution and Access and co-authored Working Wisdom: Capturing Employee Insights through Focus Group Research. Joe is an adjunct professor of communication at Montclair State University in New Jersey.
Kimberly Gavagan has moderated employee focus groups for many top companies, including Wyeth, MasterCard and Merck. She is a senior communications consultant at Davis & Company, helping clients with employee and HR communication efforts. Kimberly co-authored Working Wisdom: Capturing Employee Insights through Focus Group Research.
As Davis & Company's measurement practice leader, David Pitre has helped clients such as CIT, PepsiCo, Sun Life Financial and Trane conduct employee surveys and focus groups that demonstrate the value of their work. David is vice president of Consulting Services at Davis & Company. He holds an M.B.A., with a design management specialty from the University of Westminster in the U.K.
"About this title" may belong to another edition of this title.
- PublisherDavis & Company
- Publication date2009
- ISBN 10 0977887901
- ISBN 13 9780977887903
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages168
- EditorMatt Davis, Liz Kuhns, Donna Marino, Julie Weissbach
- IllustratorRon Comes, Diana Cortina
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How to Conduct Employee Focus Groups
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Paperback. Condition: Good. No Jacket. Ron Comes; Diana Cortina (illustrator). Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55. Seller Inventory # G0977887901I3N00
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How to Conduct Employee Focus Groups
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Condition: Good. Ron Comes; Diana Cortina (illustrator). Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00057325775
Quantity: 2 available