How do you develop the special qualities that bring success as a leader? To answer this important question, Peter Burwash interviewed thousands of managers and workers in the world's best companies. The Key contains the revealing and inspiring results of his research in two sections The 12 Universal Principles of Great Service Companies and The 25 Universal Qualities fo Great Leaders. The Key shows clearly and simply how to achieve outstanding service and effective leadership in both your professional and personal life. The levels of great leadership and outstanding service are what make or break a company. This book gives both company owners and employees a roadmap to the top. Peter Burwash, CEO and founder of one of the best managed companies in America, is more than qualified to give advice on leadership and customer service.
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Peter Burwash International may well be a forerunner of a class of entirely new service organizations.... To get everyone enculturated to the idea of service-to make it second nature-Burwashers practice Lateral Service. This means that they practice serving each other with the same quality they serve the public.
As a best-selling author, his book Tennis for Life was translated into several languages, revolutionizing the game of tennis around the world. A second book, Total Tennis, soon followed, as did award-winning instructional videos, which many consider a "must buy" for any tennis library. This, his fifth and most recent book, The Key to Great Leadership-Rediscovering the Principles of Outstanding Leadership, is a compilation of Peter's research and life experiences, explaining why everyone should consider himself/herself a leader.
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