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Business Comes To The Expert: A Proactive Marketing Plan For Professional Practice Firms - Softcover
How does a firm go beyond simply answering requests for proposals and take charge of its marketing? By using the knowledge and skill that are readily available to them, architecture, engineering, planning, interior design, construction, and other professional practices can become go-to service providers. BUSINESS COMES TO THE EXPERT: A Proactive Marketing Plan for Professional Practice Firms instructs readers in new ways of thinking about marketing. They also get the strategies and tools they need to put these concepts into practice. BUSINESS COMES TO THE EXPERT will help professional practice firms create a marketing plan, manage it on a daily basis, and drive business to the firm. The process outlined in BUSINESS COMES TO THE EXPERT relies on a simple management tool the to-do list to develop tasks, identify responsible parties, set deadlines, and create agendas and milestones. Authors Brenda Richards and Kathleen Soldati instruct readers on how to use a firm s greatest asset its knowledge to signal that it has what the market is seeking. Through knowledge management, a firm can draw business to its door by capturing prospects attention with story ideas. By signaling to would-be clients I know what you want and I ve got it, firms will capture a marketing advantage that ultimately drives success.
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About the Author:
Brenda Richards is an author, lecturer, and educator with three decades of experience in design firm administration and management. She served as president of the Society for Design Administration and was awarded honorary membership in the American Institute of Architects in recognition for her efforts in publishing the Handbook of Design Firm Administration. Kathleen Soldati is a corporate and nonprofit executive with more than 30 years of marketing and public relations expertise. An innovative public relations and marketing consultant, Soldati has assisted corporations and nonprofits, advertising agencies, public television and radio, and political campaigns in meeting the challenges of delivering the right message to the right audience at the right price.
Review:
A no-nonsense, clearly and concisely written handbook for design firms containing principles for any firm serious about capitalizing on in-house expertise to develop and maintain dynamic, productive marketing efforts. -- --Mary E. Fenelon, Hon. AIA, Hon. SDA, CPSM, CAM
"About this title" may belong to another edition of this title.
- PublisherGreenway Communications
- Publication date2008
- ISBN 10 0978555252
- ISBN 13 9780978555252
- BindingPaperback
- Edition number1
- Number of pages198
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