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Amazing Mentholatum and the Commerce of Curing the Common Cold, 1889-1955 - Softcover

Alex Taylor

 
9780978617301: Amazing Mentholatum and the Commerce of Curing the Common Cold, 1889-1955

Synopsis

This unique book is a fascinating look at the first half century of the Mentholatum Company. Lavishly illlustrated, it brings alive the development of the patent medicine and pharmaceutical industry from the quackery of the early years to the post-WWII scientific era. Also included is a bonus CD catalog which tracks the evolution of modern advertising as practiced by the Mentholatum Company from 1889-1955.

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About the Author

Alex Taylor is the great-grandson of the founder of the Mentholatum Company, A.A. Hyde. Knowing that the company did not have an archive, Alex pieced together the history from documents in the family collection and from more than 1,000 items he collected on Ebay over a five year period. His background as an artist and collaboration with Susan Hartman, a professional book designer, has resulted in a beautifully illlustrated masterpiece.

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