Marketing and Sales Reference for Students and Professionals - Softcover

Ray Myers; Jr.

9780978636425: Marketing and Sales Reference for Students and Professionals

Softcover

ISBN 10: 0978636422 ISBN 13: 9780978636425

Publisher: PocketCrib, 2006

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This is an unique and highly practical presentation of important business information, methods, techniques and key concepts. Topics are summarized, simplified and organized in an easy to use, bulleted format. Contents include Marketing, Sales and Negotiation.

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About the Author

Ray Myers, Jr. earned a BS in Computer Systems and a MS in Information Technology Project Management. He has over 25 years experience in technology sales engineering, consulting and project management.

Review

Here is [the third of] a series of four pocket guides designed for business professionals and students. They are quick reference guides for Management, Business, Marketing and Sales, and Business Tools and Metrics. This set is a comprehensive tool set that is easy to use, quick to refer to, and does provide good, high level help. Key points and topics are included that address many business elements. If one is looking for a high level guide this is the set to do it. As a reference set, Mr. Myers gives the owner a compact and thorough overview. If the set is to be used as an explanatory reference, these books are not designed as such, and will not provide in-depth analysis of any of the topics. For a quick research and answer, this is one to have. --Reviewed by: William E. Cooper

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