Selling Fitness: The Complete Guide to Selling Health Club Memberships - Softcover

Conrad, Casey

Softcover

ISBN 10: 0978802411 ISBN 13: 9780978802417

Publisher: Communication Consultants, 2008

Synopsis

Selling Fitness: The complete guide to selling health club memberships is the first and most comprehensive book that teaches fitness professionals the exact steps to needed to make membership sales. Long-time industry expert, Casey Conrad, gives simple to follow strategies and specific tools that can be immediately implemented by the reader. Prospecting, qualifying, touring, rate presentation, overcoming objections, referrals and successful follow up procedures are just some of the main chapters. In addition, several chapters are dedicated to rapport and communication strategies and understanding the psychology of what motivates people to buy. This combination of theory, strategies and specific tools for fitness makes the book suited for both new and veteran salespeople. Since its first publishing in 1994, Selling Fitness has sold over 25,000 copies, in five languages and 20+ countries.

Edition details

• Publisher: Communication Consultants
• Publication date: 2008
• Language: English
• ISBN 10: 0978802411
• ISBN 13: 9780978802417
• Binding: Paperback
• Number of pages: 206