Lighting up the Aisle (Principles and Practices for In-Store Digital Media) - Softcover

 
9780979535109: Lighting up the Aisle (Principles and Practices for In-Store Digital Media)

Synopsis

Lighting Up the Aisle is the first practical guide written by seasoned consultants for understanding In-Store Digital Media from a simple, entertaining, common sense perspective. Full of insider field insights, it's a no nonsense primer to prepare anyone new to this exciting media to successfully ignite the power of technology in-store for the benefit of the customer.

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