Give people what they CRAVE and good things happen.
Overwhelming evidence supports this. In fact, more than eighty years of research proves the idea that humans have three primary cravings at work that, once fulfilled, make them happier and more productive. Yet, despite billions of dollars spent to improve employee motivation, most businesses still suffer from a lack of engagement."synopsis" may belong to another edition of this title.
Gregg Lederman is the founder of Brand Integrity, a leadership and employee engagement company. Gregg is currently President of Employee Engagement at Reward Gateway, an employee engagement company dedicated to making the world a better place to work. He is a highly sought-after keynote speaker and an adjunct professor of executive MBA students at the Simon School at the University of Rochester. He is the New York Times, USA Today, and Wall Street Journal bestselling author of Engaged!
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