This book shows how to create a $uper $weet $pot, a power niche that will totally separate your business from all competition and drive sustained, profitable growth. You'll learn how to develop a clear understanding of your company's unique, customer-relevant strengths, how to create a $uper $weet $pot that meets the needs of your Core Customers and attracts your Must-Have Customers and develop communication and advertising strategies that actually produce results.
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Robert Gordman is the author of The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got. He is the President of The Gordman Group, a consulting company that works with senior management of Fortune 500 companies. Gordman held executive management positions in retail companies for twenty-six years. He served for five years as Senior Consulting Partner for the Gallup Organization, specializing in strategic planning.
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