Marketing Database Analytics - Hardcover

Andrew D Banasiewicz

Hardcover

ISBN 10: 0981569021 ISBN 13: 9780981569024

Publisher: Erudite Systems LLC, 2010

Synopsis

A step-by-step process to translating multiple sources of marketing data into decision-guiding knowledge. It encompasses data prepatory steps, analytic file creation, exploratory analysis, segmentation, predictive modeling, impact measurement and knowledge dissemination. It is a hands-on, all inclusive guide to combining dissimilar sources of marketing data into a seamless informational reservoir.

About this title

About the Author

Andrew Banasiewicz is a lecturer at the School of Management at Boston University, USA. He has held senior level positions in marketing, database management and risk management organizations, and has authored two other books, as well as numerous articles. For a more detailed biography, visit http://msmonline.bu.edu/faculty/andrew-banasiewicz/  

Edition details

• Publisher: Erudite Systems LLC
• Publication date: 2010
• Language: English
• ISBN 10: 0981569021
• ISBN 13: 9780981569024
• Binding: Hardcover
• Number of pages: 500