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Synopsis
Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Lexus, Reebok, Sony, Samsung, and Starwood Hotels, have been using aroma to bypass their competition. These cutting edge companies are using scent research to trigger and enhance customers' emotions, perceptions, and brand loyalty, resulting in increased sales and satisfied customers.Whiff! conveniently pulls back the veil for the rest of the $3.9 trillion U.S retail marketing trade, so that innovative small and mid-sized businesses can share the advantage of the big boys.Yet this is only the beginning stage of the scent revolution. This global wave is changing how branding and marketing experts communicate with their customers at every level across every industry.Whiff! reveals how exciting new scent discoveries are being applied to safety, security, healthcare, navigation, diagnostics, product design, and even on the battlefield. With a comprehensive overview of this global phenomenon, Brumfield and his team offer up a breath-taking whiff of the future.
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About the Author
C. Russell Brumfield is the founder and CEO of Whiff Solutions, the leading scent marketing and branding strategy firm catering to Fortune 1000 companies. Leading experts in research, technology, and application of non-traditional scent, he and co-author James Goldney are board members of the Scent Marketing Institute. Brumfield has built several multimillion dollar companies and is a popular speaker.
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- PublisherQuimby Press
- Publication date2008
- ISBN 10 0981746004
- ISBN 13 9780981746005
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages334
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