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ABCing: Seeing the Alphabet Differently - Hardcover

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9780981960043: ABCing: Seeing the Alphabet Differently

Synopsis

ABCing: Seeing the Alphabet Differently is a primer to seeing and understanding the visual world. From abstract to zeitgeist, the book uses the Latin alphabet to introduce ways of visualizing, thinking and talking about art and design. Each illustration is created using only the negative shapes of a given letter. It is not the actual letterforms from which these new perspectives take shape, but the spaces around them. The shapes are rotated and resized; they are not duplicated, mirrored or otherwise altered. Therefore the illustrations maintain their visual connection to the original letterform. The shapes are then composed as a visual translation of a given word's meaning, creating visual and conceptual connections between the letter, the word and the surrounding space. The result is a mixture of philosophy, poetry and art. 

The inspiration behind the book is to spur new and alternative approaches to how viewers look at an image, shifting the focus from the subject – the letter – to the surrounding space. While the words used to illustrate these visual translations have been chosen with designers in mind, ABCing not only provides seasoned designers with new ideas but it also serves as an excellent point of entry for students of all ages to learn how new perspectives can provide new meanings. 

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  • PublisherMark Batty Publisher
  • Publication date2010
  • ISBN 10 0981960049
  • ISBN 13 9780981960043
  • BindingHardcover
  • LanguageEnglish
  • Number of pages64
  • Rating
    • 3.60 out of 5 stars
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Ellis, Colleen
Published by Mark Batty Publisher, 2010
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gebunden. Condition: Neu. Neu -Von A wie »Abstract« bis Z wie »Zeitgeist«: Dieses Buch fächert das Alphabet anhand von Schlagwörtern auf ungewöhnliche Weise auf. Ganz neue Wege des Visualisierens, Denkens und Sprechens über Kunst und Design werden entdeckt. Spielerisch werden die Negativformen der Buchstaben in die Illustrationen eingebracht, um eine visuelle Übersetzung des jeweiligen Wortes und außergewöhnliche Denkanstöße zu ermöglichen. Bildhafte und konzeptuelle Verbindungen zwischen dem Buchstaben, dem Wort und dem umgebenden Raum werden geknüpft. Das Ergebnis ist ein erfrischender, neue Perspektiven eröffnender Mix aus Philosophie, Dichtung und Kunst. (Text engl.) 66 pp. Englisch. Seller Inventory # 1033050

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