Build Your Beverage Empire - Softcover

Olson, Jorge S; Lopez, Carlos

Softcover

ISBN 10: 098214251X ISBN 13: 9780982142516

Publisher: Promocave.com, 2009

Synopsis

From Beverage Development to beverage marketing, sales and distribution, this book covers in detail how to start and grow a beverage business. 
This Beverage Industry Book is divided into three parts: 
1. The Beverage Industry = learn the opportunities and niches within the beverage industry. 
2. Beverage Development = what is the cost of beverage formulation? What is the cost of beverage development? How about production? This is all covered here. 
3. Beverage Marketing, Sales and Distribution = Lean how to reach consumers, distributors and retailers with your beverage 

Some of the strategies you'll learn from the book are: 
* Beverage development on a bootstrap budget 
* The "real cost" of beverage development and production 
* The top mistakes made by new beverage entrepreneurs that cost them over $200,000 - and how to avoid them 
* Beverage marketing to distributors, retailers and consumers 
* Don't compete with the big boys on their turf. How to disrupt the beverage industry with new marketing strategies. 
* Why beverage distributors will not return your call and how to grow with or without them 
* Social media for beverage marketing, what works and what doesn't 
These are some of the many questions this beverage industry book tackles 
complete with examples, case studies and step-by-step techniques to develop, 
market and sell your beverages. 

From beverage development to beverage sales and distribution, strategy and marketing of your beverages in the USA and out. Learn to develop and sell your beverages including 

* Functional beverages 
* Alcoholic beverages 
* Ready to drink 
* Energy drinks and shots 
* RTD tea 
* High end water 
* Vodka 
* Tequila 
* Beer 
This is a step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using: 
* Wholesalers 
* Distributors 
* Convenience Stores 
* Supermarkets 
* On Premise Accounts 
Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. 

This beverage industry book is a must read for anyone in the beverage industry from executives to sales people, beverage marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. 
Learn from the authors, Carlos Lopez and Jorge Olson, considered experts in beverage branding, sales and marketing. 
.

About this title

From the Author

The Beverage Development, Beverage Marketing and Time Saving GuideIt's amazing how much time and money you need to research and start your beverage project. This book will cut that by 90%.  It goes for beverage development, beverage sales, marketing or distributing. That should be your goal!
 
The Beverage Industry can be a lot of fun and very exciting.  You can use your creative side in beverage development as well as your business experience and knowledge in beverage sales and distribution.The BIG problem is there is not a lot of information out there for new entrepreneurs or even for existing executives.  This is what I quickly realized when I jumped into the industry as a beverage distributor many years ago.  Since then I've worked in every aspect of the beverage industry, but one thing has not changed; there is not a lot of information out there for people starting out.  This is why I wrote this book; for all the new beverage entrepreneurs joining us now and in the future.
 
In writing the book I spoke with more than 300 new beverageentrepreneurs as well as many distributors and executives from small and largebeverage brands.  They contributed themost to the book as they asked me hundreds of questions about the industry, howto get started, how to sell and much more.Everything was discussed, from beverage development to branding and evenexpanding outside of the country.   All those questions and the answers make this book.Thank you to all that contributed.If you have questions that are not covered in this book I will add themin the next edition. Just contact me and send me your questions.

From the Back Cover

"The Beverage Industry Bible"
 
Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila, beer or any other type of beverage.
 
This is a step by step guide that teaches you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets.
 
This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists.  After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution.
 
Discover every single sales and distribution channel & how to penetrate it with your beverages
 
Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts on beverage branding, sales & marketing.
 
 
BuildYourBeverageEmpire.com

About this edition

• Publisher: Promocave.com
• Publication date: 2009
• ISBN 10: 098214251X
• ISBN 13: 9780982142516
• Binding: Paperback
• Edition number: 1
• Number of pages: 268
• Editor: Olson Gloria