How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales - Hardcover

Robert W. Bly

Hardcover

ISBN 10: 0982150024 ISBN 13: 9780982150023

Publisher: American Writers & Artists, Inc., 2009

Synopsis

An "offer" is simply what your prospects get when he responds to your ad or mailing -- combined with what he has to do to get it.

And whether you're an entrepreneur, marketing manager, copywriter, or direct marketer, Bob Bly "America's Top Copywriter," will show you how it's possible to improve the response rate to your promotions anywhere from 10 percent to as much as 900 percent, just by creating and testing different offers.

With three decades of experience in marketing and copywriting, Bob has packed everything he knows about offers that produce results into How to Create Irresistible Offers.

From specific techniques (like the "drop-in-the-buket" tactic) to overall strategies (like the "good, better, best" approach), you'll get a soup-to-nuts education.

<u>Bottom line:</u>By the time you're done with the book, you'll know exactly how to craft strong offers that make more money for you.

Edition details

• Publisher: American Writers & Artists, Inc.
• Publication date: 2009
• Language: English
• ISBN 10: 0982150024
• ISBN 13: 9780982150023
• Binding: Hardcover
• Number of pages: 145