Publish Your First Magazine: A Practical Guide for Wannabe Publishers - Softcover

Lorraine Phillips

Softcover

ISBN 10: 0982276508 ISBN 13: 9780982276501

Publisher: 360 Books, LLC, 2009

Synopsis

Lorraine Phillips, former publisher of SisterPower magazine, went from idea to newsstand after landing three distribution deals on the very first attempt; and has now created a practical guide for potential publishers that demonstrates her process and provides details on exactly how she did it. With a conversational tone to put newcomers at ease, the book covers such topics as magazine business fundamentals, how to brand and design a publication, how to plan a magazine, business start-up costs, why a web site is needed and what it should contain, where to find great sources for content and imagery, how to work with printers, the importance of distribution, and the legalities of publishing. Phillips provides examples of the actual documents she created and used (e.g., production schedule, media kit, letter to distributors), which can be easily adapted by readers for their own particular publishing needs. In addition, there is a comprehensive appendix filled with hundreds of resources and links to web sites that help answer start-up questions, as well as an extensive glossary of publishing terms that allows even fledgling magazine publishers to communicate like pros. For more information on "Publish Your First Magazine: A Practical Guide for Wannabe Publishers," visit www.publishyourfirstmagazine.com

About this title

About the Authors

Lorraine Phillips attended Jackson State University, where she acquired an MBA in Business Administration and a BS in Computer Science, graduating both programs with distinction. She later went on to attend Bauder College, where she acquired an AA in Graphic Design and was elected to "Who's Who Among Students in American Colleges" for outstanding merit and accomplishments.

Lorraine is a former computer quality assurance engineer and a self-taught web designer, responsible for the creation, maintenance, and support of SisterPower.com. As editorial director for SisterPower Magazine, Lorraine controlled the creative aspects of the enterprise, tasked with setting the vision, tone, feel, and design of the publication. It was her duty to inspire and lead the creative efforts of the team, including the writers, editors, photographers, and graphic artists, in order to create a magazine that was inspirational and entertaining.

Lorraine currently resides on the Caribbean island of St.

Lorraine Phillips attended Jackson State University, where she acquired an MBA in Business Administration and a BS in Computer Science, graduating both programs with distinction. She later went on to attend Bauder College, where she acquired an AA in Graphic Design and was elected to "Who's Who Among Students in American Colleges" for outstanding merit and accomplishments.

Lorraine is a former computer quality assurance engineer and a self-taught web designer, responsible for the creation, maintenance, and support of SisterPower.com. As editorial director for SisterPower Magazine, Lorraine controlled the creative aspects of the enterprise, tasked with setting the vision, tone, feel, and design of the publication. It was her duty to inspire and lead the creative efforts of the team, including the writers, editors, photographers, and graphic artists, in order to create a magazine that was inspirational and entertaining.

From the Back Cover

Have An Idea For A Magazine But Don't Know Where To Start?

Find out everything I learned about the magazine business that enabled me to go from idea to newsstand on my first attempt. This quick, easy guide is packed with useful information on how to "Publish Your First Magazine," showing you all the steps I took to wind up with not one, not two, but three distribution deals on the table. I'll not only demonstrate my process but also provide you with the documentation I created and used along the way. Now you can learn in a weekend what took me two years to research!

You'll learn:

* Magazine business fundamentals

* What you will need to set up shop

* How to brand and design your publication

* How to plan your magazine

* Business start-up costs

* How to set your ad rates and sell ads

* Great sources for content and photography

* Why you need a web site and what it should contain

* How to find, select, and work with a printer

* The importance of distribution

* And much, much more

Find a comprehensive appendix filled with hundreds of resources and links to web sites that help answer your start-up questions, as well as an extensive glossary of publishing terms so you can immediately start communicating like a pro!

Edition details

• Publisher: 360 Books, LLC
• Publication date: 2009
• Language: English
• ISBN 10: 0982276508
• ISBN 13: 9780982276501
• Binding: Paperback
• Number of pages: 216