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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series) - Softcover
Synopsis
Empirical Generalizations about Marketing Impact: What We Have Learned from Academic Research surveys academic research to determine what we know about the impact of marketing activities on product and company performance. With over 80 contributions from leading marketing scholars, it summarizes current knowledge about the impact of marketing spending in 16 topic areas.
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About the Author
Dominique M. Hanssens is the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management. From 2005 to 2007 he served as Executive Director of the Marketing Science Institute in Cambridge, Massachusetts.
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Marketing Science Institute, 2009
ISBN 10: 0982387709
ISBN 13: 9780982387702
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2009
ISBN 10: 0982387709
ISBN 13: 9780982387702
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2009
ISBN 10: 0982387709
ISBN 13: 9780982387702
Used
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2009
ISBN 10: 0982387709
ISBN 13: 9780982387702
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2009
ISBN 10: 0982387709
ISBN 13: 9780982387702
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2009
ISBN 10: 0982387709
ISBN 13: 9780982387702
Used
Paperback
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2009
ISBN 10: 0982387709
ISBN 13: 9780982387702
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2009
ISBN 10: 0982387709
ISBN 13: 9780982387702
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2009
ISBN 10: 0982387709
ISBN 13: 9780982387702
Used
paperback
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Empirical Generalizations about Marketing Impact : What We Have Learned from Academic Research
Published by
Marketing Science Institute, 2009
ISBN 10: 0982387709
ISBN 13: 9780982387702
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