Items related to Shopper Marketing (MSI Relevant Knowledge Series)
Synopsis
Shopper Marketing will help managers think systematically about shopper marketing challenges and opportunities. By defining shopper marketing to encompass all marketing activities that influence a shopper along, and beyond, the path-to-purchase, Shankar provides a unified framework for manufacturer and retailer collaboration. He encourages a win-win perspective in which manufacturers and retailers align their marketing activities to meet shopper needs and build better relationships with customers.
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About the Author
Venkatesh Shankar is Professor of Marketing and Coleman Chair in Marketing at the Mays Business School, Texas A&M University. His areas of specialization include digital business, competitive strategy, international marketing, innovation, new product management, pricing, retailing, and branding.
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Shopper Marketing (MSI Relevant Knowledge Series)
Published by
Marketing Science Institute, 2011
ISBN 10: 0982387733
ISBN 13: 9780982387733
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Stock Image
Shopper Marketing (MSI Relevant Knowledge Series)
Published by
Marketing Science Institute, 2011
ISBN 10: 0982387733
ISBN 13: 9780982387733
Used
Softcover
Seller: More Than Words, Waltham, MA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Seller Inventory # WAL-D-1c-002772
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Shopper Marketing (MSI Relevant Knowledge Series)
Published by
Marketing Science Institute, 2011
ISBN 10: 0982387733
ISBN 13: 9780982387733
Used
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Shopper Marketing (MSI Relevant Knowledge Series)
Published by
Marketing Science Institute, 2011
ISBN 10: 0982387733
ISBN 13: 9780982387733
Used
paperback
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Shopper Marketing (MSI Relevant Knowledge Series)
Published by
Marketing Science Institute, 2011
ISBN 10: 0982387733
ISBN 13: 9780982387733
Used
paperback
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_426694339
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Shopper Marketing (MSI Relevant Knowledge Series)
Published by
Marketing Science Institute, 2011
ISBN 10: 0982387733
ISBN 13: 9780982387733
Used
Softcover
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