ABC's of Selling with Etiquette - Softcover

Dale Brakhage; Edie Hand; Greg Kilgore

Softcover

ISBN 10: 0982539657 ISBN 13: 9780982539651

Publisher: Canterbury House Publishing, 2010

Synopsis

Schools do not offer classes in persuasiveness. Most people never receive formal sales training. No wonder they struggle with ''selling'' their ideas, much less products or services. Millions of people are trying to succeed in business. They all could benefit from learning how to effectively engage and be persuasive with others. Everyone needs to know how to sell.

ABC's of Selling with Etiquette distills the complex behavior of selling into 26 easy-to-understand concepts. The concepts build upon each other until, by the end, the reader has a complete understanding of how selling works, why customers buy, and how to be more persuasive. As a bonus, the book presents business etiquette. Knowing how to behave in typical business situations builds confidence. Knowing proper business etiquette allows the reader to feel more comfortable in public and focus their attention on being more persuasive.

About this title

About the Author

Over the years, Dale Brakhage has excelled in pharmaceutical sales. He wrote the marketing plan that made Lortab famous, eventually co-owned his own pharmaceutical company, and most recently served in 2008 and 2009 as president of the American Advertising Federation in Birmingham, AL. He is the current president of the Birmingham City Schools Career and Technical Education Advisory Board. Brakhage is an author, a sought-after motivational speaker, and a business-training consultant. He resides in Indian Springs, AL.

Edie Hand is a businesswoman, speaker, and event coordinator. She has authored, co-authored, and helped to develop over 20 books. In the business world, she is known for her acts of kindness and her Southern business etiquette. She demonstrates that manners matter! Hand has starred in national commercials and daytime television soaps, and has hosted numerous radio and television shows. She established the Edie Hand Foundation after the loss of her three young brothers. Her foundation benefits the Childrens Hospital of Alabama and St. Jude Children's Research Hospital and promotes the Country Kids in Nashville, TN. She lives near Birmingham, AL.

About this edition

• Publisher: Canterbury House Publishing
• Publication date: 2010
• ISBN 10: 0982539657
• ISBN 13: 9780982539651
• Binding: Paperback
• Number of pages: 152