Who wrote this sh*t? The Rise and Fall and Rise of a Madison Avenue Lunatic

 
9780982607411: Who wrote this sh*t? The Rise and Fall and Rise of a Madison Avenue Lunatic
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In his new Madison Avenue-meets-Larry-David autobiography, legendary adman Steve Penchina picks up where Mad Men leaves off and never looks back. Go behind the scenes with Steve as he works with Howard Stern and Don Imus to create the irreverent, If we weren't so bad, we wouldn't be so good, campaign. Duck into Rodney Dangerfield's dressing room as he works with Steve on ad script and discover who really gets no respect. And witness the creative inspiration that births divine inspiration for Steve's iconic spot, The Monk, for Xerox. Penchina's book puts you desk side with Fortune 500 CEOs, under the desk for enthusiastic sex in the age of women's liberation, and behind the desk as he builds his multi-million dollar agency...one mistake at a time.

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About the Author:

Recognized as one of advertising s most accomplished creative talents, Steve Penchina has won more than 350 awards, including 19 Clios, numerous Gold and Silver medals for The One Show, The New York Art Director s Club, The Andys, Addys, Effies, International Film Festival and Cannes Lions. The founder of Penchina, Selkowitz Inc., Penchina created award-winning campaigns, for Xerox, NBC, Newsweek, Citibank, Canon, Hertz, Fiat, BusinessWeek, CNBC, Japan Airlines, Proctor & Gamble, and many more.

Review:

After the legendary Creative Revolution of the 60s introduced the Golden Age of mesmerizing concept advertising into American culture, a new group of ambitious, young Mad Men lived up to the heroics (and shenanigans) of their predecessors. One of those at the forefront was the fearless Steve Penchina, who goes all out telling the story in his action-packed new book, Who Wrote this Sh*t?!. --George Lois, One of the 100 Most Influential Advertising People of the Century (Advertising Age) & Best Selling Author of nine books

I was once conversing with a hotshot young agency CEO at an advertising awards ceremony when, all of a sudden, he fell mute and took on a look of awe. What happened?, I asked. That is Steve Penchina, the adman replied with hushed reverence. He invented the Merry Monk for Xerox. Who Wrote this Sh*t?! explains how Penchina created this and many of advertisings other most memorable campaigns. It aint reverent, but you, too, will be awed. --Randall Rothenberg, Advertising columnist, the New York Times (1981-1987), Editor-at-Large, Advertising Age (1987-1993) & Author of Where the Suckers Moon: The Life and Death of an Advertising Campaign

In his wonderful new book, Who Wrote this Sh*t?!, Steve Penchina lets you in on the hilarious behind-the-scenes stories of a time in advertising that made the television hit Mad Men seem like Little Women. Read it and laugh until you weep as one of the founding fathers of the advertising creative revolution tells you what advertising was really like on the day when the lunatics took over the asylum. --Jerry Della Femina, Best Selling Author of From Those Wonderful Folks Who Gave You Pearl Harbor & one of Advertising Age s 100 Most Influential Advertising People of the Century

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Book Description Channel V Books, United States, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. In his new Madison Avenue-meets-Larry-David autobiography, legendary adman Steve Penchina picks up where Mad Men leaves off and never looks back. Go behind the scenes with Steve as he works with Howard Stern and Don Imus to create the irreverent If we weren t so bad, we wouldn t be so good campaign. Duck into Rodney Dangerfield s dressing room as he works with Steve on ad script and discover who really gets no respect. And witness the creative inspiration that births divine inspiration for Steve s iconic spot The Monk for Xerox. Penchina s book puts you desk side with Fortune 500 CEOs, under the desk for enthusiastic sex in the age of women s liberation, and behind the desk as he builds his multi-million dollar agency.one mistake at a time. Seller Inventory # APC9780982607411

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Book Description Channel V Books. Paperback. Condition: New. 338 pages. Dimensions: 9.0in. x 6.0in. x 0.8in.In his new Madison Avenue-meets-Larry-David autobiography, legendary adman Steve Penchina picks up where Mad Men leaves off and never looks back. Go behind the scenes with Steve as he works with Howard Stern and Don Imus to create the irreverent If we werent so bad, we wouldnt be so good campaign. Duck into Rodney Dangerfields dressing room as he works with Steve on ad script and discover who really gets no respect. And witness the creative inspiration that births divine inspiration for Steves iconic spot The Monk for Xerox. Penchinas book puts you desk side with Fortune 500 CEOs, under the desk for enthusiastic sex in the age of womens liberation, and behind the desk as he builds his multi-million dollar agency. . . one mistake at a time. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780982607411

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Book Description Channel V Books, United States, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.In his new Madison Avenue-meets-Larry-David autobiography, legendary adman Steve Penchina picks up where Mad Men leaves off and never looks back. Go behind the scenes with Steve as he works with Howard Stern and Don Imus to create the irreverent If we weren t so bad, we wouldn t be so good campaign. Duck into Rodney Dangerfield s dressing room as he works with Steve on ad script and discover who really gets no respect. And witness the creative inspiration that births divine inspiration for Steve s iconic spot The Monk for Xerox. Penchina s book puts you desk side with Fortune 500 CEOs, under the desk for enthusiastic sex in the age of women s liberation, and behind the desk as he builds his multi-million dollar agency.one mistake at a time. Seller Inventory # APC9780982607411

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