The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars - Softcover

Chiagouris, Dr. Larry; Kuang, Miao Jun

Softcover

ISBN 10: 0982765428 ISBN 13: 9780982765425

Publisher: Brand New World Publishing, 2011

Synopsis

The perfect gift for all college students.

The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars is an easy to follow guide for all majors to help you launch your career in any job market. In just four chapters, you will learn tips and tactics to attract the attention of an employer and win the competition with other candidates to get the job you want.

Bonus Feature: Exclusive Online Content:

• Gain access to exclusive content to a companion website
  
• Includes references to many job search resources
  
• Resume examples for a variety of majors
  
• Links to useful websites
  

Chapter 1: Finding Your Job: Identifying Your Best Opportunities

• Summary of easy to find sources of information to focus your job search
  
• Destroy the myth of what kind of job a college graduate should seek
  
• Where to uncover the jobs most students fail to ever find
  
• Create your personal brand
  

Chapter 2: Getting the Interview: Creating Your Marketing Plan

• Learn to create a cover letter that generates a call from an employer
  
• See what makes a great resume that cannot be ignored
  
• Find out how to get on top of an employer's lists of candidates
  
• How to leverage the Internet faster and more effectively
  

Chapter 3: Acing the Interview: Building a Relationship and Selling Yourself

• Learn to prepare for any interview situation
  
• Find out what market research you need to do before the interview
  
• Learn the tricky questions that interviewers toss at you
  
• Know which answers work and which answers fail
  

Chapter 4: Getting the Offer: Closing the Sale

• How to be sure your references will support you when the employer calls
  
• Gain the knowledge to get an offer from an employer you will want to accept
  
• Obtain tips on how to be well positioned for your next job after you start your first job

About this title

About the Author

Dr. Larry Chiagouris is a full-time faculty member of Pace University and is a marketing expert that has helped hundreds of students obtain their first job right out of school. He received a B.S. in Economics, Magna cum Laude and an A.P.C. in Marketing from New York University. He holds an M.Phil in Business, an M.B.A. in Industrial Psychology, and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. As a professor of marketing he has taught at both the undergraduate, graduate, and doctoral level for more than 20 years. His constant finger on the pulse of what challenges university students and graduates face in the job market along with his 30 plus years working in a variety of industries is what makes Dr. Chiagouris a valuable resource for those that want to land their first job. He knows what hiring managers are looking for in a candidate because he has participated in the hiring of hundreds of entry level employees in addition to senior managers and executives. It is through his experience of working with tech gurus at Bell Labs and Silicon Valley, the Madison Avenue ad men, and the spin-doctor public relations professionals in New York City and California that he learned which candidates succeed in landing a job. He has served as a member of the Board of Directors of the American Marketing Association and as Chairman of the Advertising Research Foundation. He is also a member of the Marketing Executives Networking Group, the American Association of Public Opinion Research, and the National Association of Colleges and Employers. Now on Twitter...please follow me @larrychiagouris

Review

"The message I had was more than about the book," Chiagouris says. "Young people or anyone has to know their value and be proud of it. No one else is going to know your value unless you market it. And if you can't sell yourself, what can you sell?"

I Want the Secret music video:

youtube.com/watch?v=6-REkEutNkA

- USA TODAY

Edition details

• Publisher: Brand New World Publishing
• Publication date: 2011
• ISBN 10: 0982765428
• ISBN 13: 9780982765425
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 206