Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy

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9780983043669: Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy
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Leaders of the future the winners in the marketplace of ideas will be those who master the distinctions of that marketplace. In this eye-opening little book, the author demystifies today's rapidly changing marketplace and makes the hidden, yet essential criteria for success, viscerally clear.

Says Tom Peters,"When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time."

Customers want to be surprised, and to be proud that they are associated with you and your products. If customers believe you have their best interests at heart, they will be yours forever. This engaging and quick read will help you refocus your strategy for today s shifting economy and motivate you and your colleagues to pursue your ideas with passion and daring as you uniquely add value to people s lives.

Do you understand how people make decisions in a marketplace exploding with options? Do you want to give your idea whether it's a new business, a pitch to a client or boss, a breakthrough technology, or a worthy cause the best possible chance for success?

"There are doors, invisible metaphysical doors, to people's hearts and minds," Asacker says. "More importantly, there are specific keys and designs which will unlock those doors. I've spent the past twenty years decoding this seemingly incomprehensible mystery."

Both a manifesto and a framework for success, Opportunity Screams is filled with insights and inspiration, examples and ideas. You'll learn from philosophers and playwrights like Goethe and Shaw. You'll be inspired by entrepreneurs like Disney and Jobs.

Enlightening words from economists and management gurus, including Peter Drucker, Tom Peters, Michael Porter, and John Kay are sprinkled throughout.

A host of entertaining stories about organizations and individuals will provide insightful lessons, includng well-known brands like Southwest Airlines, Volkwagen, Muhammad Ali and Jamie Oliver as well as less familiar ones like New Pig, Gary Vaynerchuk, and Hugh MacLeod.

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From the Inside Flap:

For decades information was power. Not any longer. The massive weight of available information is crushing entrepreneurs and organizational leaders as they try to stay afloat in today's fast-moving marketplace. Today, power comes from passion and purpose, and from the ability to screen, interpret, and translate the flood of information into actionable ideas.In Opportunity Screams, Tom Asacker distills more than 20 years of studying and deconstructing marketplace success and codifies it into a new perceptual map; one that illustrates how to get unstuck and unlock the heart and minds of your employees, your customers, and your community.The frame-changing book shifts your perspective with uplifting stories and fascinating anecdotes from the author's personal experiences as well as from dozens of well-known and no so well-known examples.Provocative and inspiring, Opportunity Screams offers a smart, powerful framework for organizations large and small to break out from the crowd and create lasting success in an age of choice, complexity, and change.

About the Author:

Tom Asacker is often described as a catalyst and a nonconformist. He is an independent brand strategy advisor and internationally acclaimed speaker.

He is the author of four books: A Clear Eye for Branding: Straight Talk on Today's Most Powerful Business Concept; A Little Less Conversation: Connecting with Customers in a Noisy World (both published by Paramount Market Publishing); Sandbox Wisdom: Growing Your Business with the Genius of Childhood; and The Four Sides of Sandbox Wisdom.

Beyond his success as a speaker and author, Tom is a former corporate executive and an accomplished entrepreneur. He is a recipient of the George Land Innovator of the Year Award. He holds medical patents and product design awards and is recognized by Inc. magazine, MIT, and the Young Entrepreneurs' Organization as a past member of their Birthing of Giants entrepreneurial executive leadership program.

Today Tom helps professionals and organizations grow their brands by connecting deeply with the feelings of their audiences and creating value that truly improves their lives.

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9780981986968: Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy

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Publisher: Paramount Market Publishing, Inc., 2010
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