I'd Rather Be in the Studio! is just one of many excuses art-marketing consultant Alyson B. Stanfield hears from artists who aren't promoting their art effectively. In this fourth edition, there are still 8 big excuses that artists give for not promoting their art excuses that delineate the sections of this book. One by one, Alyson counters those excuses with step-by-step actions artists can take to move beyond them. At the same time, there is a set of guiding principles for self promotion. The original 6 principles have been updated and expanded to 8 in this fourth edition. I'd Rather Be in the Studio! provides easy-to-follow self-promotion practices that help artists find their way at any point in their careers.
"synopsis" may belong to another edition of this title.
Alyson B. Stanfield is an artist advocate, workshop leader, art-marketing consultant, and the founder of Art Biz Coach. I'd Rather Be in the Studio! was shaped by Stanfield's ten years as an art museum curator and educator. She has loads of experience working with collectors as well as the general art-viewing public. That means that she knows how people interact with art, how they approach it, what they fear, and how we can educate them and alleviate their fears. She wrote this book for the many talented artists who remain professionally unfulfilled because their work remains in the studio.
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