The Platinum Rule for DISC Sales Mastery - Softcover

Alessandra, Tony; Zimmerman, Scott Michael

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9780983298908: The Platinum Rule for DISC Sales Mastery

Synopsis

In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there Targeted print ads. National print publicity.

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