Capturing Community: How To Build, Manage, and Market Your Online Community - Softcover

Silverman, Michael

Softcover

ISBN 10: 0983330727 ISBN 13: 9780983330721

Publisher: Content Marketing Institute, 2012

Synopsis

By participating in online business communities you break through the media clutter and engage your target market on a personal level. Or you can build a tangible business asset by creating the community.
In his book, Capturing Community, Duo Consulting CEO Michael Silverman shares the keys to successful communities and the wisdom learned from social media marketers. Learn about the tools & techniques to create effective communities online such as:

• How your organization can benefit from creating or participating in online communities.
• Best practices for creating a sticky, engaging online community from the most successful community managers.
• Case stories about different communities, and how they achieved success - creating communities with many thousands of loyal members.
• What it takes to effectively manage the community, from technology to promotional channels.

About this title

About the Author

Michael Silverman, founder and CEO of Duo Consulting, has been building online communities for more than 15 years. A student of business for nearly 30 years, Michael has experience as an entrepreneur, executive, and innovator.

Michael created his first community, RehabCentral.com, in 1997 before founding Duo Consulting. Since 1999, Michael has participated in the development of dozens of marketing-focused websites and communities for a variety of organizations.

Michael holds a bachelor's degree in Physiology from Southern Illinois University and a master's in Management from Northwestern Kellogg. He lives in Evanston, Illinois, with his wife Arlene, sons Noah and Benjamin, and their designer dog Alex.

Edition details

• Publisher: Content Marketing Institute
• Publication date: 2012
• Language: English
• ISBN 10: 0983330727
• ISBN 13: 9780983330721
• Binding: Paperback
• Number of pages: 180