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Synopsis
What happens when you apply old-school thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone era and offers readers a compass to navigate an exciting and messy media world. The Five Global Truths were introduced in 2011. Today, we have more evidence that these Truths can guide us as we travel through Media Chaos. Franks takes us on a journey that celebrates bold pioneers and describes the bumpy ride as we learn to let go of outdated beliefs. Forget the battle of old vs. new media. Rather, Franks describes a media ecosystem where the media collaborate, consumers accelerate great content and where bold pioneers who break old rules realize exponential results.
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About the Author
Author Judy Franks is a full-time clinical faculty member of Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications. Franks teaches Consumer Insight and Media courses in the IMC degree programs at Medill. She joined Northwestern in 2008 following a 23 year career in Chicago’s top advertising and media services agencies. She also consults with marketers, agencies and the media through her firm, The Marketing Democracy
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- PublisherMarketing Democracy, Limited, The
- Publication date2018
- ISBN 10 0983466238
- ISBN 13 9780983466239
- BindingPaperback
- LanguageEnglish
- Number of pages146
- Rating
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Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World
Published by
Marketing Democracy, Limited, 2018
ISBN 10: 0983466238
ISBN 13: 9780983466239
Used
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Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World
Published by
Marketing Democracy, Limited, 2018
ISBN 10: 0983466238
ISBN 13: 9780983466239
Used
Paperback
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Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World
Published by
Marketing Democracy, Limited, 2018
ISBN 10: 0983466238
ISBN 13: 9780983466239
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G0983466238I4N00
Quantity: 1 available
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Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World
Published by
Marketing Democracy, Limited, The, 2018
ISBN 10: 0983466238
ISBN 13: 9780983466239
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Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World
Published by
Marketing Democracy, Limited, The, 2018
ISBN 10: 0983466238
ISBN 13: 9780983466239
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Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World
Published by
Marketing Democracy, Limited, The, 2018
ISBN 10: 0983466238
ISBN 13: 9780983466239
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Published by
Marketing Democracy, Limited, The, 2018
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ISBN 13: 9780983466239
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