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Synopsis
This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QRE's [Qualitative Research Events] from IDIs to extended groups. There are tools, tips, and techniques for moderators who run the gamut from novice to seasoned and it grapples with knotty questions and concerns that affect those working in market research environments. The book is not intended to be a training manual. Rather it is a compilation of insights, wisdom, and lessons hard learned over more than three decades. Naomi does not profess to have "the answer" or "the way" when it comes to planning, conducting, or evaluating qualitative research. What she does have are her experiences and she has written about what she found to be of value, based on work in the industry since 1978. By writing this book, Naomi is happy to pass that value on.
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- PublisherVISAR Corporation
- Publication date2015
- ISBN 10 0983673926
- ISBN 13 9780983673927
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages427
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Secrets of a Master Moderator, Third Edition
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Secrets of a Master Moderator, Third Edition
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