Authored by Pittsburgh Steelers color commentator Tunch Ilkin and leadership authority Damian W. Williams, with Mark A. Miner, Forged in Steel has been widely praised by the news media, CEOs and academia. It's a guidebook for anyone who leads in their businesses, volunteer organizations and families to tap into the enduring truths behind the well-honed values that make the Steelers great year after year. What does it mean to be forged in steel? For someone wanting to embrace these values, it means the following: Inspiring Standards – Identifying and living your values and mission establishes and sustains trust with those you lead. Contagious Humility – Humility becomes contagious in your team, resulting in greater interdependence and teamwork. Servant Leadership – You live to serve and add value to others, the only type of leadership that will bring out the best in others and consistently outperform other leadership styles. Strategic Team Making – Your team has a plan for success — and is crystal clear about it. Passionate Execution – Your team cares deeply about the game plan and will go the extra mile to execute it. Continuous Improvement – You are willing to pay the price for excellence, will improve every day and never settle for mediocrity. Mental Toughness – When things get hard, you have an integrity that chooses the right attitude in every situation and demonstrates the ability to bounce back.
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A pioneering public relations and marketing advisor, he has helped craft the image of professional service firms as they became key decision-makers at the table of business and civic leadership. In 2005, he was inducted into the prestigious "Renaissance Hall of Fame" of the Public Relations Society of America, the world s largest organization for PR professionals, for his trail blazing work in the fields of law, engineering and accounting. For more than a decade, he was head of media and public relations for the law firm of Buchanan Ingersoll. Today he is CEO of Mark Miner Communications, LLC (www.markminer.com) and Minerd.com Publishing, LLC (www.minerdpublishing.com), publisher of the Civil War book Well At This Time. He co-authored the award-winning Beaver Town of the Beaver Area Heritage Foundation.
"Tunch Ilkin The popular two-time Pittsburgh Steelers Pro Bowl tackle today is a Steelers television and radio analyst and executive partner of Leadership League. His insights into the Steelers way of organizational leadership, motivation and success make him a highly sought speaker for events such as Forged in Steel, the annual conference held at Steelers facilities. He played offensive tackle for the Steelers for 13 years, from 1980 to 1992, and reflecting his abilities as a leader, served as vice-president of the NFL Players Association from 1989 to 1994. In 1998, he joined the Steelers broadcasting team of Myron Cope and Bill Hillgrove, and after Cope s retirement, took on the color-commentary duties. He works as an analyst on the Pittsburgh affiliate of Fox Sports Net and has written for NFLHS.com, a website for football fans. A convert from Islam to Christianity, he is the Director of Men s Ministries for South Hills Bible Chapel.
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