Breakthrough Entrepreneurship: The Proven Framework for Building Brilliant New Ventures - Hardcover

Burgstone, Jon; Murphy Jr, Bill

Hardcover

ISBN 10: 0983961107 ISBN 13: 9780983961109

Publisher: Farallon Publishing, 2012

Synopsis

From Publisher's Weekly: "Writing with business journalist Murphy, entrepreneurship expert and UC-Berkeley professor Burgstone offers a strong, comprehensive handbook for aspiring entrepreneurs who are seized with the fire of ambition but unsure where to begin. The authors detail a step-by step framework for readers to brainstorm a winning business idea, test it before they've committed too much time and money, and develop it into something great. Using examples of companies large and small (Zipcar, Parenting, Wal-Mart, Google), Burgstone and Murphy teach readers to find and fill an unmet customer need, plan for profitability, strive for sustainability, establish credibility, gather necessary resources, lead and manage effectively, and maintain balance. Their enthusiasm and energy make even complex questions about idea generation, customer acquisition, and leadership accessible; and the practical, easy to understand instruction will be invaluable to the budding entrepreneur."

About this title

From the Author:

"Entertaining and essential, Breakthrough Entrepreneurship is a must-read for anyone who dreams of coming up with a game-changing innovative idea, breaking away from the pack with that idea, and ultimately building a successful entrepreneurial venture."
Jay Light
Dean Emeritus, Harvard Business School

From the Back Cover:

"Entertaining and essential, Breakthrough Entrepreneurship is a must-read for anyone who dreams of coming up with a game-changing innovative idea, breaking away from the pack with that idea, and ultimately building a successful entrepreneurial venture."
Jay Light
Dean Emeritus, Harvard Business School

"From his early entrepreneurial days in his business school apartment, Jon Burgstone has had the insight to identify opportunities that others missed, the courage to pursue those opportunities, and the discipline to make it all happen.  Together with Murphy in this new book, he provides a step-by-step framework to help others identify, pursue and succeed with their own start-up dreams."
Brad Loftus
Partner & Managing Director, The Boston Consulting Group

"Breakthrough Entrepreneurship isn't just a how-to guide. It's a step-by-step framework that shows you how to come up with great entrepreneurial ideas, build companies, make money, and lead a fulfilling life."
John Scharffenberger
Founder, Scharffenberger Cellars
Founder, Scharffen Berger Chocolate

"Entrepreneurs learn by doing, and Breakthrough Entrepreneurship is a great guide for all those who aspire to control their own destiny."
K. Ram Shriram
Founding Board Member, Google Inc.

"Breakthrough Entrepreneurship provides a comprehensive framework for entrepreneurial achievement, one drawn from the hands-on experience of some of America's most solid and successful company founders."
Ikhlaq Sidhu
Chief Scientist, Fung Institute
University of California, Berkeley

"Amazing and flat-out fun, Breakthrough Entrepreneurship is a must-read for anyone who dreams of finding true entrepreneurial success."
Matt Szulik
Ernst & Young National Entrepreneur of the Year Award Winner

"Breakthrough Entrepreneurship tells readers everything they've always wanted to know about entrepreneurship. By presenting an easy-to-follow methodology for building successful companies, the authors help aspiring entrepreneurs focus their efforts in the right direction - without having to learn lessons the hard way. Most importantly, the book is easy, fun and entertaining to read."
Burghardt Tenderich
Professor, Annenberg School for Communication
University of Southern California  What separates the world's extraordinary entrepreneurs from the millions more whose efforts fail to achieve a breakthrough?  The most important distinction is whether they have access to the proven entrepreneurial framework that the top performers use to build value and achieve their goals.  Without this kind of structure and guidance, even the brightest, most tenacious innovators most often fall short.  Now, Breakthrough Entrepreneurship closes the gap. Jon Burgstone is the founding Faculty Chair at the Center for Entrepreneurship and Technology at the University of California, Berkeley.  He's studied entrepreneurship for years and advised hundreds of new ventures on how to succeed.  Moreover, he practiced exceptional entrepreneurship as the co-founder and CEO of SupplierMarket, an Internet technology firm that sold for $1.1 billion in a record 362 days.  Working with business journalist Bill Murphy Jr., Burgstone has now written a book that can help just about any aspiring founder to build a great new venture. Burgstone and Murphy distill key lessons from the experiences of today's most interesting entrepreneurs-people like Peter Thiel (PayPal, Facebook), Jim Koch (Boston Beer Co.), Wendy Kopp (Teach for America), and many, many others.  You don't have to be the most knowledgeable person in the field to succeed as an entrepreneur. You don't have to be the founder with the most "advanced" ideas to come out on top.  You just need to be the best at recognizing opportunities, minimizing risk, and following through.  Breakthrough Entrepreneurship shows you how.

About this edition

• Publisher: Farallon Publishing
• Publication date: 2012
• ISBN 10: 0983961107
• ISBN 13: 9780983961109
• Binding: Hardcover
• Number of pages: 282