In The Invisible Element, Robert 'Bob' Rosenfeld and Gary Wilhelmi share their 80-plus years of experience as innovation leaders and practitioners. The book lays out practical points and applicable insights for how people can make innovation happen inside their organization.
Innovation is made up of business, technical, and human elements. Because it is often invisible, the human element is the least understood and hardest to grasp. The Invisible Element explains the principles behind creating a sustainable culture of innovation and provides a practical guide for their implementation.
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We all know innovation is the lifeblood of business, yet most writing on this important subject is devoted to process. In The Invisible Element, Rosenfeld and Wilhelmi look beyond process to tap the elusive (or critical ) human elements essential to creating a culture that fosters and sustains innovation.
Don Hall, CEO, Hallmark Cards, Inc. --Back Cover
David Altman, Ph.D., Executive Vice President, Research, Innovation and Product Development, Center for Creative Leadership (CCL) --Back Cover
From a lifetime of personal innovation experience and keen observations of behaviors within organizations, Bob Rosenfeld and Gary Wilhelmi have created a set of models to assess both individual and organizational innovation conditions. Captured in The Invisible Element: A Practical Guide for Human Dynamics of Innovation are timeless principles and practical methods to guide the establishment of productive innovation systems. Honed through interactions with innovation leaders throughout the world, these models, principles, and methods are invaluable to innovation leaders as they take innovation to the next level.
Michael Vahey, Innovation Champion, SAS Office of Innovation, Raytheon --Back Cover
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