Essential. Critical. Revolutionary. Be prepared for Christian missions strategist Luis Bush to change the way you think about missions forever. Twenty years ago, Bush introduced the concept of the 10/40 Window (an area between 10 degrees and 40 degrees latitude where the gospel is least present) and radically altered the landscape of missions. Now, Bush is urging Christians to reprioritize and redirect their energies at the youth of nations. A great opportunity exists to develop and mobilize a new generation of Christ followers, especially those between the ages of 4 to 14; This is the 4/14 Window.
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Christian missions strategist Luis Bush coined the phrase "the 10/40 Window," a concept that has fueled the passion of missions efforts for 15 yeas. His vision awakened the church to the need to strategically focus ministry on the expanse of the globe that is home to the largest unreached people groups. Now, Luis wants to convince you there is an even more strategic target--a window within that window. The vast majority of people who make the decision to become Christian do so while they are children, between the ages of 4 and 14. This "4/14 Window" is the bull's-eye, the very heart of the harvest. Luis Bush, of Transform World Connections, is working to build a community of servant-catalysts engaged in God's mission of transformation. Bush completed a PhD in intercultural studies from Fuller School of World Mission. Bush and his wife, Doris, have four children, twelve grandchildren and live in Central Virginia.
"Read this book by my friend Luis Bush to see why it's more critical than ever to focus our efforts on reaching this generation." - Charles Colson "...A powerful and penetrating book. It's time we focus our energies on this critical age group (4-14) and capture these hearts for spiritual revolution." - Dr. Ron Jenson
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