Taking out the Guesswork A Guide to Using Research to Build Arts Audiences - Softcover

Bob Harlow

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9780984728787: Taking out the Guesswork A Guide to Using Research to Build Arts Audiences

Synopsis

This book show how arts organizations can use audience research to attract and retain new audiences or deepen engagement with current ones. It provides 10 case studies of arts organizations that used research to support multi-year audience building efforts.

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