Shout In The Right Direction: Target Your Audience and Amplify Your Voice on the Web - Softcover

Rosener, Nick; Lehnen, Eric

Softcover

ISBN 10: 0984763619 ISBN 13: 9780984763610

Publisher: Tech Nick Creative, 2014

Synopsis

More Focus, Less Noise. A new way of thinking about your marketing.

Why do some businesses fizzle on social media, while others consistently pick up thousands of followers? The companies that are most successful online have learned to Shout in the Right Direction.

Today, it's no longer enough to hope that you are reaching the right people on the web, you have to know. The National Institute for Social Media calls Shout in the Right Direction "a must read for entrepreneurs and small business owners," mentioning that it provides an "easily understandable rationale for approaching the marketing planning process."

Written for small business owners, managers, and digital marketers, this book gives readers:

• A simple and easy-to-follow approach for making a marketing plan that delivers results.
• Innovative strategies for leveraging social networks to generate business.
• Creative ways to develop messages that resonate with audiences.
  

Eric and Nick have distilled years of research, consulting, and practical experience in digital marketing strategy into this practical and thought-provoking guide to small business marketing.

About this title

About the Author:

Eric Lehnen, Co-author Eric is marketing tactician. Creating the perfect plan to overcome business problems is his version of crack. 9-5, he works in marketing, but at home he is an entrepreneur. Past endeavors include founding a night club, jump-starting a mobile app company and building an advertising agency from the ground up. Twitter: @ericlehnen 
Nick Rosener, CSMS, Co-author Nick is the owner of Tech Nick Creative, a web marketing company in Minneapolis, MN. At night, he dreams about social media, web design, blog strategy, and other ways to help small and medium companies grow using the web. Nick is a speaker and instructor on social media strategy, teaching a course on the topic at Century College, Argosy University, and North Hennepin Community College. Twitter: @nickrosener

Review:

"A must read for entrepreneurs and small business owners.  Shout In The Right Direction provides easily understandable rational for approaching the marketing planning process.  Outlining steps and action items for implementation makes this a great 'how to' tool!"
-Jennifer Radke, National Institute for Social Media

The world is changing and how you get your message across is getting harder and harder. How to be heard in a sea of noise is your challenge.  In your hands you hold the keys to navigating the new world of work.  Find out what you need to know and what you need to do to develop a game plan for growing  your business that will work both online and offline.
 -Mark LeBlanc, President of Small Business Success, Author of Growing Your Business and Never Be the Same

If you're a business owner, it's hard enough to keep up with your business let alone master all the strategies that are critical in marketing your business.  You probably feel overwhelmed ... like I did ... until I read and applied the tools, techniques, and strategies outlined in this book.  Not only is the book easy to read, easy to understand, and easy to follow, this stuff works!  I only wish we had come across Nick and this information years ago.
- Dr. Alan Zimmerman, best-selling author and Hall of Fame Speaker

About this edition

• Publisher: Tech Nick Creative
• Publication date: 2014
• ISBN 10: 0984763619
• ISBN 13: 9780984763610
• Binding: Paperback
• Edition number: 1
• Number of pages: 194